I created HADAF DIGITAL because I saw a gap and an opportunity for reorganization and reimagination of how companies approach bringing content to their consumer base. Despite best efforts, true collaboration of cross-functional teams often falls short. Competing timelines, lack of effective communication, experience, and limited knowledge of other teams and workflows combined with divergent priorities and goals inevitably lead to siloed teams.

"Begin with a great content strategy based on meeting the consumer’s wants and needs and great products will follow."

Hadaf Digital is your guide in creating a content strategy that will deliver value and develop consumer engagement for your particular brand or company.

As a content strategist turned digital product leader, I’ve had the unique opportunity to create effective consumer-focused content strategy while leading product teams that deliver the platform to deliver that content. I have successfully delivered in both disciplines. My experience and empathy for each team is the bases for a holistic approach to building digital products. And my goal is to help your organization adopt and instill a holistic approach to building digital products and an empathy-led approach to strategy and teamwork that will deliver value and develop consumer engagement for your brand or company.